Talk:Goherr: Task 5.3 Determinants of fish eating habits

Organizing the questionnaire

• Finland, Sweden, Denmark
• Do we need statistically representative random sample?
  • Postal survey? More expensive, intensive, laborious. Resources will not allow use of any company, so we need to make a postal survey by ourselves.
  • Phone survey by a company? Taloustukimus does these also in other countries, might be expensive
• Email questionnaire by some survey company? Limits study population on consumers with internet access (this might no be a problem as it's anticipated that dioxin does not affect on eating habits in the older groups)
• Tested in the stakeholder workshop, session where participants answer on-line or on paper

Content of the questionnaire

• Age
• Gender
• City
• Level of education

• How often do you eat?
  • Herring (size separated might be too difficult): Once or more per week, 1 - 3 times per month, Rarely, Don't eat at all
  • Salmon (Baltic sea?): Once or more per week, 1 - 3 times per month, Rarely, Don't eat at all
• How much do you eat per serving?
  • Herring
  • Salmon
    • If not eating: What are the main three reasons for you not to eat Baltic sea fish? (or "Priorities the following based on your reasons of not eating Baltic sea fish, 1 = most important reason"):
      • Don't like the taste
      • Not easily available
      • Difficult to cook
      • Because of the harmful chemicals in it
      • I just prefer to eat some other fish species
      • Don't like any kind of fish
      • Allergy
      • What else?
• Do you limit your consumption of Baltic sea fish (or fish in general?) because of the harmful chemicals in it? Yes/No
  • If Yes: Do you think you would consume more Baltic sea fish (salmon and herring?) if amount of the harmful chemicals would be lower? Yes/No ----#: . If Yes, we should also know how much more. But to be able to define this, we would need to know the starting level of the consumption --Arja (talk) 04:05, 3 November 2015 (UTC) (type: truth; paradigms: science: comment)
• Are you familiar with the current national recommendations of eating Baltic sea fish? Yes/no
• Are you familiar with the cardiovascular benefits of eating fish? Yes/No

Other related information

Pro-Kala has done in Finland (2010) a questionnaire

• 724 participants
• Questions on use frequencies, type of consumed fish foods, attitudes on herring, how fish eating is predicted to change in the future
  • 70% of participants consume herring at least time to time
  • 24% predicts that use of herring might increase in the near future
• Includes also question “I’ve stopped eating herring because of dioxins”
  • Seems not to influence on use of herring
• Based on the questionnaire, population was divided into four groups of consumers: 23% spoiled youngsters (uusavuttomia), 14% critical hi-fi enthusiast, 37% passionate herring lovers and 26% concerned tradition treasurers