Talk:Goherr: Task 5.3 Determinants of fish eating habits

What should the questionnaire include?

• Age
• Gender
• City
• Level of education

• How often and how much do you eat:
  • Salmon (Baltic sea?)
  • Herring (size separated?)
    • If not eating: What are the main three reasons for you not to eat Baltic sea fish? (Or Priorities the following based on your reasons of not eating Baltic sea fish):
      • Don't like the taste
      • Not easily available
      • Difficult to cook
      • Harmful chemicals in it
      • I just prefer to eat some other fish
      • Don't like any kind of fish
      • Allergy
• Do you limit your consumption of Baltic sea fish (or fish in general?) because of the harmful chemicals in it? Yes/No
  • If Yes: Do you think you would consume more Baltic sea fish (salmon and herring?) if amount of the harmful chemicals would be lower? Yes/No
• Are you familiar with the current national recommendations of eating Baltic sea fish? Yes/no
• Are you familiar with the cardiovascular benefits of eating fish? Yes/No

Pro-Kala has done in Finland (2010) a questionnaire

• 724 participants
• Questions on use frequencies, type of consumed fish foods, attitudes on herring, how fish eating is predicted to change in the future
  • 70% of participants consume herring at least time to time
  • 24% predicts that use of herring might increase in the near future
• Includes also question “I’ve stopped eating herring because of dioxins”
• *Seems not influence on use of herring
• Based on the questionnaire, population was divided into four groups of consumers: 23% spoiled youngsters (uusavuttomia), 14% critical hi-fi enthusiast, 37% passionate herring lovers and 26% concerned tradition treasurers