| Obs | Index | Full question | Question |
|---|
| 1 | V1 | Country | Country |
| 2 | V2 | 1. What is the postal code of your residence? | Postal code |
| 3 | V3 | 2. What is your gender? | Gender |
| 4 | V4 | 2. How old are you? | Age |
| 5 | V5 | 3. What is the level of your highest education? | Education |
| 6 | V6 | 4. How would you rate the purchasing power of your household? | Purchasing power |
| 7 | V7 | 5. Which of the following food supplements (as a separate product or as a part of some multicompound) do you eat often at least part of the year?:Fatty acids (Omega 3, DHA, EPA etc.) | Omega3 |
| 8 | V8 | 5. Which of the following food supplements (as a separate product or as a part of some multicompound) do you eat often at least part of the year?:D vitamin | Vitamin D |
| 9 | V9 | 5. Which of the following food supplements (as a separate product or as a part of some multicompound) do you eat often at least part of the year?:Other vitamins | Other vitamins |
| 10 | V10 | 5. Which of the following food supplements (as a separate product or as a part of some multicompound) do you eat often at least part of the year?:None of the above | None above |
| 11 | V11 | 5. Which of the following food supplements (as a separate product or as a part of some multicompound) do you eat often at least part of the year?:Don't Know | Don't know |
| 12 | V12 | 6. Does someone in your household fish?:No | No fishing |
| 13 | V13 | 6. Does someone in your household fish?:Yes, for recreational purposes | Recreational |
| 14 | V14 | 6. Does someone in your household fish?:Yes, for household use | Household use |
| 15 | V15 | 6. Does someone in your household fish?:Yes, as a professional fisherman | Professional |
| 16 | V16 | 7. Do you eat fish? | Fish eating |
| 17 | V17 | 8. Why don't you eat fish?:Allergy | Allergy |
| 18 | V18 | 8. Why don't you eat fish?:I don't like the taste | Don't like taste |
| 19 | V19 | 8. Why don't you eat fish?:I don't like fish bones | Don't like bones |
| 20 | V20 | 8. Why don't you eat fish?:Difficult to cook | Cooking difficult |
| 21 | V21 | 8. Why don't you eat fish?Health risks | Risky to health |
| 22 | V22 | 8. Why don't you eat fish?:I'm not used to | Not used to |
| 23 | V23 | 8. Why don't you eat fish?:I'm concerned about the sustainability of fish stocks | Sustainability of stock |
| 24 | V24 | 8. Why don't you eat fish?:It is ethically wrong to eat animals | Ethically wrong |
| 25 | V25 | 8. Why don't you eat fish?:I'm a vegetarian | Vegetarian |
| 26 | V26 | 8. Why don't you eat fish?:Don't Know | Don't know |
| 27 | V27 | 8. Why don't you eat fish?:Other | Other |
| 28 | V28 | 8. Why don't you eat fish?:Other open | Open |
| 29 | V29 | 9. How often do you eat fish? | How often eat fish |
| 30 | V30 | 10. Do you eat salmon or trout at least sometimes? | Salmon eating |
| 31 | V31 | 11. Which of the following salmonids do you eat at least sometimes?:Wild Baltic salmon | Baltic salmon |
| 32 | V32 | 11. Which of the following salmonids do you eat at least sometimes?:Wild Atlantic salmon | Atlantic salmon |
| 33 | V33 | 11. Which of the following salmonids do you eat at least sometimes?:Norwegian cultured salmon | Norwegian salmon |
| 34 | V34 | 11. Which of the following salmonids do you eat at least sometimes?:Rainbow trout | Rainbow trout |
| 35 | V35 | 11. Which of the following salmonids do you eat at least sometimes?:I never know which salmon I eat | Unknown salmon |
| 36 | V36 | 11. Which of the following salmonids do you eat at least sometimes?:Some other salmon, what? | Other salmon |
| 37 | V37 | 11. Which of the following salmonids do you eat at least sometimes?:Other open | Open |
| 38 | V38 | 12. Where do you usually get the wild Baltic salmon that you eat?:Someone in our hosehold catches it | Own catch |
| 39 | V39 | 12. Where do you usually get the wild Baltic salmon that you eat?:Buy from a grocery store | Grocery store |
| 40 | V40 | 12. Where do you usually get the wild Baltic salmon that you eat?:Buy from a market place/fishmonger or similar | Market place |
| 41 | V41 | 12. Where do you usually get the wild Baltic salmon that you eat?:Eat in a restaurant/cafe/canteen or similar | Restaurant |
| 42 | V42 | 12. Where do you usually get the wild Baltic salmon that you eat?:Directly from a fisher | From fisher |
| 43 | V43 | 12. Where do you usually get the wild Baltic salmon that you eat?:From a relative, friend, or similar | From friend |
| 44 | V44 | 12. Where do you usually get the wild Baltic salmon that you eat?:Other | Other |
| 45 | V45 | 12. Where do you usually get the wild Baltic salmon that you eat?:Other open | Open |
| 46 | V46 | 13. How often do you on average eat wild Baltic salmon as an ingredient in a dish (i.e. as part of a soup, gravy, sushi, casserole etc.)? | How often Baltic salmon |
| 47 | V47 | 14. How much on average do you eat of a dish with wild Baltic salmon in it? Think of a medium sized lunch plate and the amount of the whole dish, not just the salmon. | How much Baltic salmon |
| 48 | V48 | 15. How often do you on average eat wild Baltic salmon as a side dish (i.e as a separate product such as fish balls, stake, fillets, graved, canned etc.)? | How often side Baltic salmon |
| 49 | V49 | 16. What is the average amount of wild Baltic salmon as a side dish? Think of a medium sized lunch plate. | How much side Baltic salmon |
| 50 | V50 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It tastes good | Tastes good |
| 51 | V51 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:I caught it | I caught it |
| 52 | V52 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It's easy to cook | Easy to cook |
| 53 | V53 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It's quick to cook | Quick to cook |
| 54 | V54 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It's readily available | Readily available |
| 55 | V55 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It's healthy | Healthy |
| 56 | V56 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It's inexpensive | Inexpensive |
| 57 | V57 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:My family likes it | Family likes it |
| 58 | V58 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It's environmentally/climate friendly choice | Environmentally friendly |
| 59 | V59 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:It's a traditional dish | Traditional dish |
| 60 | V60 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:Some other reasons, what? | Other |
| 61 | V61 | 17. Select up to three most important reasons for you to eat wild Baltic salmon?:Other open | Open |
| 62 | V62 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:I don't like the taste | Don't like taste |
| 63 | V63 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:I am not used to eating it / not offered at home | Not used to |
| 64 | V64 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:I don't know how to cook it | Don't know how to cook |
| 65 | V65 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:It is not easily available | Not available |
| 66 | V66 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:I'm worried about the possible health risks caused by the harmful chemicals in it | Health risks |
| 67 | V67 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:I doubt the quality/freshness of the products | Quality issues |
| 68 | V68 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:I'm worried about the sustainability of the stocks | Sustainability of stock |
| 69 | V69 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:It doesn't belong to traditional dishes of my home area | Not traditional |
| 70 | V70 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:It is too expensive | Expensive |
| 71 | V71 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:Some other reason, what? | Other |
| 72 | V72 | 18. You answered in the previous question that you don't eat wild Baltic salmon. Select up to three most important reasons for why not eating it.:Other open | Open |
| 73 | V73 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Lower price | Lower price |
| 74 | V74 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Higher price | Higher price |
| 75 | V75 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Better availability | Better availability |
| 76 | V76 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Availability of wider variety of ready meals / refined products | Ready meals |
| 77 | V77 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Cooking suggestions and recipes provided within the store or in the package. | Recipes |
| 78 | V78 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Better information (e.g. package markings or in the store) on the catch date, area, fisher and/or the refiner | Package markings |
| 79 | V79 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Improvement of the stocks (eco-labelling) | Eco-labelling |
| 80 | V80 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Lower level of harmful chemicals in the fish | Less chemicals |
| 81 | V81 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:National food safety authorities publish a recommendation to eat it | Recommendation |
| 82 | V82 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:National food safety authorities publish a recommendation to limit eating it | Limit recommendation |
| 83 | V83 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Some other reason, what? | Other |
| 84 | V84 | 19. How would the following factors influence on your consumption of wild Baltic salmon compared to your current use? Select one for each option:Other open | Open |
| 85 | V85 | 20. Do you eat any herring (Baltic or other) at least sometimes? | Eat herring |
| 86 | V86 | 21. Do you eat Baltic herring? This means herring caught from Baltic sea, not from Atlantic ocean | Eat Baltic herring |
| 87 | V87 | 22. Where do you usually get the wild Baltic herring that you eat?:Someone in our hosehold catches it | Own catch |
| 88 | V88 | 22. Where do you usually get the wild Baltic herring that you eat?:Buy from a grocery store | Grocery store |
| 89 | V89 | 22. Where do you usually get the wild Baltic herring that you eat?:Buy from a market place/fishmonger or similar | Market place |
| 90 | V90 | 22. Where do you usually get the wild Baltic herring that you eat?:Eat in a restaurant/cafe/canteen or similar | Restaurant |
| 91 | V91 | 22. Where do you usually get the wild Baltic herring that you eat?:Directly from a fisher | From fisher |
| 92 | V92 | 22. Where do you usually get the wild Baltic herring that you eat?:From a relative, friend, or similar | From friend |
| 93 | V93 | 22. Where do you usually get the wild Baltic herring that you eat?:Other | Other |
| 94 | V94 | 22. Where do you usually get the wild Baltic herring that you eat?:Other open | Open |
| 95 | V95 | 23. How often do you on average eat Baltic herring as ingredient of a dish? (i.e as part of a dish such as in a casserole or some other food including Baltic herring)? | How often Baltic herring |
| 96 | V96 | 24. How much on average do you eat of a dish with Baltic herring in it? Think of a medium sized lunch plate and the amount of the whole dish, not just the amount of Baltic herring | How much Baltic herring |
| 97 | V97 | 25. How often do you on average eat whole Baltic herrings or fillets as a side dish (fried, smoked, rolls, pickled, salted or otherwise prepared)? | How often side Baltic herring |
| 98 | V98 | 26. How much on average of Baltic herring as a side dish (think of a regular sized lunch plate)? | How much side Baltic herring |
| 99 | V99 | 27. Select up to three most important reasons for you to eat Baltic herring?:It tastes good | Tastes good |
| 100 | V100 | 27. Select up to three most important reasons for you to eat Baltic herring?:I caught it | I caught it |
| 101 | V101 | 27. Select up to three most important reasons for you to eat Baltic herring?:It's easy to cook | Easy to cook |
| 102 | V102 | 27. Select up to three most important reasons for you to eat Baltic herring?:It's quick to cook | Quick to cook |
| 103 | V103 | 27. Select up to three most important reasons for you to eat Baltic herring?:It's readily available | Readily available |
| 104 | V104 | 27. Select up to three most important reasons for you to eat Baltic herring?:It's healthy | Healthy |
| 105 | V105 | 27. Select up to three most important reasons for you to eat Baltic herring?:It's inexpensive | Inexpensive |
| 106 | V106 | 27. Select up to three most important reasons for you to eat Baltic herring?:My family likes it | Family likes it |
| 107 | V107 | 27. Select up to three most important reasons for you to eat Baltic herring?:It's environmentally/climate friendly choice | Environmentally friendly |
| 108 | V108 | 27. Select up to three most important reasons for you to eat Baltic herring?:It's a traditional dish | Traditional dish |
| 109 | V109 | 27. Select up to three most important reasons for you to eat Baltic herring?:Some other reasons, what? | Other |
| 110 | V110 | 27. Select up to three most important reasons for you to eat Baltic herring?:Other open | Open |
| 111 | V111 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:I don't like the taste and/or smell of it | Don't like taste |
| 112 | V112 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:I am not used to eating it / not offered at home | Not used to |
| 113 | V113 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:I don't know how to cook it | Don't know how to cook |
| 114 | V114 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:It is difficult to cook | Difficult to cook |
| 115 | V115 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:It is not easily available | Not available |
| 116 | V116 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:I'm worried about the possible risks caused by the harmful chemicals in it | Health risks |
| 117 | V117 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:It is more suitable for animal feed than human food | Better for feed |
| 118 | V118 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:I doubt the quality/freshness of the products | Quality issues |
| 119 | V119 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:I'm worried about the sustainability of the stocks | Sustainability of stock |
| 120 | V120 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:It doesn't belong to traditional dishes of my home area | Not traditional |
| 121 | V121 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:Some other reason, what? | Other |
| 122 | V122 | 28. You answered in the previous question that you don't eat Baltic herring. Select up to three most important reasons for why not eating it.:Other open | Open |
| 123 | V123 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Lower price | Lower price |
| 124 | V124 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Higher price | Higher price |
| 125 | V125 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Better availability | Better availability |
| 126 | V126 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Availability of wider variety of ready meals / processed products | Ready meals |
| 127 | V127 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Cooking suggestions and recipes provided in the store or in the package. | Recipes |
| 128 | V128 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Better information (e.g. package markings or in the store) on the catch date, area, fisher and/or processing company. | Package markings |
| 129 | V129 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Improved stocks (eco-labelling) | Eco-labelling |
| 130 | V130 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Lower level of harmful chemicals in the fish | Less chemicals |
| 131 | V131 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:National food safety authorities publish a recommendation to eat it | Recommendation |
| 132 | V132 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:National food safety authorities publish a recommendation to limit eating it | Limit recommendation |
| 133 | V133 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Some other reason, what? | Other |
| 134 | V134 | 29. How would the following factors influence your consumption of Baltic herring compared to your current use? Select one option for each row.:Other open | Open |
| 135 | V135 | 30. Are you familiar with the possible eating recommendations of Baltic herring and/or wild Baltic salmon in your country? | Recommendation awareness |
| 136 | V136 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It contributes to the economic wellbeing of the society | Economic wellbeing |
| 137 | V137 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It is a natural resource for humans to utilize | Natural resource |
| 138 | V138 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It belongs to all Baltic Sea citizens equally | Belongs to Baltic Sea |
| 139 | V139 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It involves long traditions related to fishing and fish eating | Long traditions |
| 140 | V140 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It inspires to search experiences from nature, cultural sites, fish markets or from different dishes | Inspiring experiences |
| 141 | V141 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It is among the most renowned fish species of the Baltic Sea | Renowned species |
| 142 | V142 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It is part of the Baltic Sea ecosystem | Part of ecosystem |
| 143 | V143 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:I have an emotional bond to it | Emotional bond |
| 144 | V144 | 31. How strongly do you agree or disagree with the following statements on Baltic salmon? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It helps me to achieve my personal aims | Personal aims |
| 145 | V145 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It contributes to the economic wellbeing of the society | Economic wellbeing |
| 146 | V146 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It is a natural resource for humans to utilize | Natural resource |
| 147 | V147 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It belongs to all Baltic Sea citizens equally | Belongs to Baltic Sea |
| 148 | V148 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It involves long traditions related to fishing and fish eating | Long traditions |
| 149 | V149 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It inspires to search experiences from nature, cultural sites, fish markets or from different dishes | Inspiring experiences |
| 150 | V150 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It is among the most renowned fish species of the Baltic Sea | Renowned species |
| 151 | V151 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It is part of the Baltic Sea ecosystem | Part of ecosystem |
| 152 | V152 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:I have an emotional bond to it | Emotional bond |
| 153 | V153 | 32. How strongly do you agree or disagree with the following statements on Baltic herring? Please indicate your position by selecting a number from -5 (strongly disagree) to 5 (strongly agree).:It helps me to achieve my personal aims | Personal aims |
| 154 | V154 | Weighting | Weighting |
| 155 | V155 | How old are you? Age category FI | Age category FI |
| 156 | V156 | 2. How old are you? Age category SWE, DK, EST | Age category other |