Help:Practical guide on stakeholder involvement
PLEASE NOTE: This page is the revised Practical Guide on Stakeholder Involvement. For the old version click here.
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The purpose of this Practical Guide on Stakeholder Involvement is to provide you some guidance on the management of stakeholder involvement. A stakeholder is a person or organisation that has (may have) some interest in your project. As you will notice, stakeholder management is all about common sense. The benefit of this guide hides in the explicification of stakeholder management issues. By answering the lead questions, you will become aware of these issues.
This guide consists of two parts. The first part deals with general issues in preparing for stakeholder involvement. Questions I till X guide you in selecting a suitable organisational form of stakeholder involvement in the integrated risk assessment. The second part (questions XI till XIV) focusses on stakeholder issues specific to stakeholder participation.
| Lead Questions |
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| stakeholder involvement preparation
I. Why should you involve stakeholders? II. Who are the stakeholders? III. How can stakeholders be of service in the phases/components of the integrated risk assessment? IV. Whom should we involve for sure? V. Who should not be involved? VI. What could each stakeholder expect from us? VII. What are the barriers for stakeholder involvement? VIII. How do we involve identified stakeholders, so that they can make their contributions? IX. How do we provide unidentified stakeholders a possibility and opportunity to become involved? X. How to inform stakeholders |
| stakeholder participation issues
XI. Whom do you invite for face-to-face participation? XII. How to facilitate trust building? XIII. Do all stakeholders acknowledge each other's roles in the integrated risk assessment? XIV. How to deal with conflict? |
PREPARING FOR STAKEHOLDER INVOLVEMENT
The following ten lead-questions direct you in slecting an organisational form for stakeholder involvement. This part addresses stakeholder identification, stakeholers´ possible contributions to the integrated risk assessment, barriers to involvement and other organisational issues in stakeholder involvment preparation.
I. Why should you involve stakeholders?
"History shows us that the common man is a better judge of his own needs in the long run than any cult of experts." (L. Gulick, 1937)
The question that precedes the practical issues of stakeholder involvement is why should you involve stakeholders? The answer reflects in all stakeholder involvement issues; it determines the openness of the integrated risk assessment, the organisation of stakeholder involvement, and the type of stakeholders you invite. It is therefore important that you make explicit your reasons to involve stakeholders.
Reasons for stakeholder involvement
Fiorino (1990) grouped the arguments for stakeholder involvement in to three categories; he distinguishes substantive, normative and instrumental arguments for stakeholder involvement.
Substantive arguments are practical arguments, like: Non-experts see problems, issues, and solutions that experts miss. (Isacson, 1986) More inclusive procedures enrich the generation of options and perspectives, and are therefore more responsive to the complexity, uncertainty and ambiguity of the risk phenomena (International Risk Governance Council 2006) And a more intensive stakeholder processes tends to result in higher-quality decisions. (Beierle, 2002)
Stakeholder involvement because stakeholder involvement is the norm and thus expected is a normative argument. The instrumental argument states that stakeholder involvement may increase the acceptance and usability of the integrated risk assessment process and outcome. (INTARESE, 2007b) To wit, stakeholder involvement can increase public trust in research and government institutions and possibly decrease conflict.
In addition to Fiorino’s substantive, normative and instrumental arguments, a fourth group of stakeholder involvement reasons can be distinguished, namely ethical reasons. Stakeholder participation is a mean to manage the legitimacy problem, which is caused by uncertainty about the evidence of harm. And owing to the Liberal foundation of the regulatory system, evidence of harm is key to justifying regulatory interventions. (INTARESE, 2006) Another ethical reason to involve stakeholders is that government should obtain the consent of the governed. (Stern & Fineberg, 1996)
II. Who are the stakeholders?
A stakeholder is a person or organisation that has (may have) some interest related to the issues of the integrated risk assessment.
Stakeholder involvement starts with stakeholder identification and selection. A stakeholder is a person or organisation that has (may have) some interest (i.e. stake) related to the issues of the integrated risk assessment. In practice, you can think of stakeholder groups in different ways:
TABLE A: Thinking of stakeholders in different ways
| i. You can identify stakeholders based on their relation to the risk. | ii. You can identify stakeholders based on their roles in the integrated risk assessment. | iii. You can identify stakeholders based on the different perspectives they represent. |
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| (Briggs & Stern, in press) | (e.g. Hage & Leroy 2007; Kloprogge & Van der Sluijs 2006) | |
Think of:
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Think of:
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TABLE B: Tools for identifying stakeholders
| Brainstorming | Mapping | Snowball method | Argumentation Analysis |
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| In a brainstorm session you try to answer the lead-question: who are the stakeholders in this integrated risk assessment? All suggestions are written down. When no one can come up with unidentified stakeholders anymore, the list can be discussed. | With the mapping technique, stakeholders are allocated to a group, for example stakeholders are grouped per role or risk relation. | The snowball method is very useful to identify unrecognised stakeholders. You ask each stakeholder who they consider to be a stakeholder in integrated risk assessment. You continue doing this, until no new names pop up. | You can use the argumentation analysis, when you identify stakeholders based on the different perspectives. You list all possible perspectives on the issues of the integrated risk assessment and subsequently search for persons or organisational representatives who have such a view. It is helpful to scan the media or to use a top-down approach for perspectives on the issues of integrated risk assessment. With a top-down approach, you derive from story lines or general cultural theories the possible perspectives. (Kloprogge & Van der Sluijs, 2006) |
It can be difficult to identify the interested and affected parties, when there is no clear picture of integrated risk assessment issues. The best solution to this problem is to identify representatives of the more general public and/or environmental or community groups. Do ask yourself however: How representative are the stakeholder representatives?
III. How can stakeholders be of service in the phases/components of the integrated risk assessment?
Most likely, you want stakeholder input (e.g. their views, information, data, etc.) or their commitments. However, it could also be that you want stakeholder protection or money or you just want them to be satisfied and silent.
Stakeholders can make different contributions in the phases/components of the integrated risk assessment. Their contributions are examples of substantive and instrumental reasons to involve stakeholders in integrated risk assessment. Identifying and articulating your preliminary expectations about their possible contributions (in the phases/components of the integrated risk assessment) has several benefits. Firstly, your preliminary expectations help in planning stakeholder involvement in the phases/components of the integrated risk assessment. Secondly, they guide you in selecting the organisational forms of stakeholder involvement (see VIII). Thirdly, your expectations can lead you in selecting participants for in the integrated risk assessment process (see XI).
TABLE C: Stakeholders' contributions
| Stakeholders' contributions can be generalised in the following general categories: |
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issue framing
Stakeholder involvement in the issue framing serves to increase support and acceptance of the integrated risk assessment process and outcomes. If stakeholder are involved in setting the purpose and scope of the integrated risk assessment, the integrated risk assessment's relevance, usability and acceptability increase. To wit, if the problem definition of the integrated risk assessment (purpose) fits in the stakeholders' problem perceptions, the stakeholders perceive the integrated risk assessment as a relevant and useful contribution to the solution of the problem and recognise (accept) the policy measures. If you involve a plurality of perspectives (different problem perceptions), the public support for and acceptance of the integrated risk assessment process and outcome increases. In order to achieve this, a plurality of stakeholders should be able to provide framing input: to present their views and make comments.
- Illustrative examples of addressing the wrong problem (and thus not receiving public support for and acceptance of the integrated risk assessment) are the Yucca Mountain case and the Antwerp waste incinerator case. Stern & Fineberg (1996) describe the Yucca Mountain case; the assessment of nuclear waste storage risks did not address all issues, such as fairness of dumping nuclear waste in a region that does not have nuclear power plants and already hosts the national nuclear testing facility. (They scoped the problem to narrow.) Many people perceived the risk assessment irrelevant and misleading, because it addressed only part of the problem. Craye, Funtowicz & Van der Sluijs (2005) describe, in the Antwerp waste incinerator case, that residents did not accept the assessments of the waste incineration risks, partly because these assessments did not address their problems (wrong purpose).
indicator selection
Stakeholder involvement in indicator selection serves to secure that the integrated risk assessment addresses all (to the stakeholders) relevant issues. The selected set of indicators determine the applicability and relevance of the integrated risk assessment. To optimise the applicability and relevance, all to the stakeholders relevant issues should be addressed. In order to secure this, stakeholders should be able to provide input (knowledge, information and data) to and comment (critics and suggestions) on the indicator selection.
risk assessment
Stakeholders can contribute to the classical risk assessment ... by providing input (insight knowledge, specific information, data, expertise, etc.). For example, industry and the medical community can facilitate fast data acquintaince, external experts secure the acceptance of the integrated risk assessment in the scientific community, etc.
impact valaution & appraisal
Stakeholder involvement is a necessity for common accepted impact valuation (and thus for a widely accepted integrated risk assessment output). People are more likely to support a common (average) value judgement, if their personal judgement is weighted within this common value judgment. That is to say, exposed local residents and local companies should be asked how they value certain health, environmental and economic impacts. Afterall they have to live with the impact consequences.
Stakeholer opinions can be used in appraising and formulating the measures to counter certain impacts of stressors. A diverse group of people thinking about how best to counter impacts has a higher potential to yield creative solutions than a congenial group.
evaluation
Stakeholders can provide useful feedback and tips for improvement, after the publication of the integrated risk assessment's results. Policy makers can provide feedback on the usability of the risk assessment output. Residents and companies can provide feedback on the consequences of the measures (which are based on the integrated risk assessment).
IV. Whom should we involve for sure?
Particular stakeholders can play an important role in the integrated risk assessment process, because they have the ability to obstruct or accelerate the process, they hold valuable knowledge, information or data, or they can provide resources for facilitation. Based on your preliminary expectations about the stakeholders' contributions (see table C), you can list the stakeholders you should involve to benefit from their contributions.
Try to collect a plurality of stakeholder views on the different integrated risk assessment issues. This increases the usability of the integrated risk assessment process and output, and the possibility of their acceptance.
TABLE D: Stakeholders who should be involved for sure
| It depends on the type of integrated risk assessment, which stakeholders you should involve for sure. No conclusive general list can be given. The involvement of a particular stakeholder can be redundant in the first integrated risk assessment, but the same stakeholder can make a major contribution to the second integrated risk assessment. You yourself should consider which stakeholders to involve for sure. You can take the following stakeholder groups in consideration. (Note that this list is not exhaustive and important stakeholders could be missing.) |
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V. Who should not be involved?
Perhaps this question strikes you as awkward, but it addresses the default assumptions of stakeholder involvement in integrated risk assessment (assumptions that influence the openness of the integrated risk assessment). The default assumption of this guide is that integrated risk assessment is in principle open; anyone who wants to be involved should be involved. This means that you should have good arguments to exclude stakeholders from involvement.
Two opposing default assumptions on stakeholder involvement in integrated risk assessment
The assumption of Closed integrated risk assessment
The classical default assumption on stakeholder involvement is that there is in principle no need to open up (i.e. involve stakeholders in) the integrated risk assessment. If stakeholders are involved in the integrated risk assessment, their involvement is of a passive nature (i.e. stakeholders do not participate in the integrated risk assessment) and the inclusion of their perspectives is based on a top-down approach (i.e. stakeholders do not articulate their own perspectives, but risk assessors derive theoretical stakeholder perspectives from the general classification of ideas). (e.g. Kloprogge & Van der Sluijs, 2006)
The assumption of Open integrated risk assessment
This default assumption on stakeholder involvement states that integrated risk assessment is open to anyone who wants to be involved. It made its debut in the nineties of the twentieth century together with the introduction of post-normal science. Stakeholder involvement springing from this default assumption is more active in nature and the inclusion of stakeholder perspectives in the integrated risk assessment is based on a bottom-up approach; stakeholders participate in the integrated risk assessment and articulate their own perspectives on the issues. (e.g. Kloprogge & Van der Sluijs, 2006; Craye, Funtowicz & Van der Sluijs, 2005; Funtowicz & Ravetz, 1993; Ravetz, 1999; Van der Sluijs, 2002) |}
VI. What could each stakeholder expect from us?
At the start of a risk assessment process, stakeholders do often not know that they have an interest in the risk assessment, let alone that they know precisely what they want from it. Stakeholders are not interested in involvement in the risk assessment, unless they see that their contribution has an influence on decision making. (e.g. Fraser, Dougill, et al., 2006; Newig, 2007) Hence, stakeholders expect that they can influence decisions, if they take the effort of contributing to the integrated risk assessment. Related to this expectation are other potential stakeholder expectations: Stakeholders could expect to maintain the status quo; they expect the risk assessment consequence not to touch their interest. Stakeholders could also expect to be actively involved in a particular matter. Stakeholders could want to be informed, so that they can react to any inconvenient developments. Stakeholders could expect to be heard, so that they can express their views. It is important to live up to stakeholders’ expectations for successful stakeholder involvement. Therefore, by answering the question what does each stakeholder expect from us? you identify, estimate and group stakeholders' expectations, which enables you to tailor the involvement organisation and facilitation (see VIII).
VII. What are the barriers for stakeholder involvement?
"Research since the 1970's suggest that the tendency of non-state actors to participate - and thus to invest time and other resources - is primarily a function of the degree to which an actor perceives a problem to touch his own interests, combined with the degree of perceived chances to influence the output of the decision process." (J. Newig, 2007)
Asking stakeholders what refrains them from being involved and/or considering the (possible) barriers for stakeholder involvement enables you to act upon it. You can endeavour to eliminate or lower the barriers that stakeholders encounter in their involvement. Discuss (organisational) solutions for the possible barriers in an internal meeting.
TABLE E: Barriers to stakeholder involvement
| Barriers related to problem perception and power to influence | Barriers related to involvement facilitation |
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| The most difficult barriers to stakeholder involvement relate to the stakeholder's problem perception (context) and power to influence. (Newig, 2007) These barriers are the most difficult to decrease, because perception is not easily changed. | Other barriers to stakeholder involvement relate to the disorganisation, a lack of proper involvement facilitation, or a lack of resources. (U.S. EPA, 2001) Good involvement organisation and facilitation take these barriers away by taking them into account. |
For example, stakeholders do not wish to be involved, because:
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For example, stakeholders involvement is distorted, because:
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VIII. How do we involve identified stakeholders, so that they can make their contributions?
There is no use of involving stakeholders, if stakeholders cannot make their contributions to the integrated risk assessment process and defend their interests. Stakeholders involvement should be organised in such a way that stakeholders can defend their interests and make their contribution (i.e. articulate their views, share their knowledge information and data, criticise, make suggestions, facilitate, etc.). Therefore also stakeholder involvement barriers should be taken into account in designing, organising and facilitating stakeholder involvement.
Mostert (2003) distinguishes six levels of stakeholder involvement with organisational forms. Consider what would be the most suitable level and form of involvement for each identified stakeholder, taking into account the stakeholders' possible contributions (see table C), expectations, and barriers to involvement.
TABLE F: Organisational forms of stakeholder involvement
| Mostert's different levels of stakeholder involvement: | Different organisational forms of stakeholder involvement: |
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by means of:
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by means of:
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Discussions can be organised as:
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Designing (models, causal chains, variables, solutions, etc.) can be organised as:
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Decision-making can be organised as:
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IX. How do we provide unidentified stakeholders a possibility and opportunity to become involved?
Also unidentified stakeholders should have the possibility and opportunity to become involved in the integrated risk assessment. Unidentified stakeholders are often forgotten stakeholders. If they represent yet unrepresented perspectives, they might have good comments and raise issues that have been overlooked by the other stakeholders. Therefore you should provide them the possibility and opportunity to make these comments and raise these issues.
TABLE G: Organisational forms for involving unidentified stakeholders
| Levels of stakeholder involvement: | Organisational forms of stakeholder involvement: |
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X. How to inform stakeholders
"Communicating such information that it is understandable to your stakeholders is an important first (and ongoing) step in stakeholder engagement. All other activities, from consultation and informed participation to negotiation and resolution of grievance, will be more constructive if stakeholders (…) have accurate and timely information about the project, its (possible) impacts, and other aspects that may have an effect on them." (International Finance Corporation 2007 p.27)
There is a whole range of possible media to inform stakeholders, e.g. leaflets, brochures, website, mailings, press releases and press conferences, briefings, information centers, etc. (See table F under level 1.)
When you inform stakholders there are some important things to think of:
- Explain why you think that their (stakeholders’) involvement is important.
- Explain what a risk assessment is, so that those stakeholders who have never heard of risk assessment understand it.
- Explain the purpose of the risk assessment. Why do policy makers need information about these (un)certain risks?
IMPORTANT ISSUES IN STAKEHOLDER PARTICIPATION
The more interactive form of stakeholder involvement in integrated risk assessment is stakeholder participation (levels 2 - 4, see table F). This second part addresses stakeholder participation issues that you would not directly think of when organising stakeholder participation in the integrated risk assessment. You attention is drawn to the importance of trust in a work-relationship, potential problems due to (role) conflict and ways to deal with conflict among participants.
XI. Whom do you invite for face-to-face participation?
In case you want stakeholder to participate in the integrated risk assessment on a face-to-face basis, you face a selection of participants. There are important things to think of, when selecting stakeholders for participation:
- The groups of participants should be a representative selection of the stakeholder perspectives.
- Consider the possible contributions of the stakeholders. ... Which contributions can best be made in a face-to-face meeting?
- Consider the communicative and social skills of the participants.
XII. How to facilitate trust building?
Trust is a crucial component of any stakeholder involvement initiative. Trust ensures an effective working relationship. (U.S. EPA, 2001)
If people trust each other, they are more willing to collaborate (Huxham 1996; Lubell 2000; Pretty 1995). Trust and participants’ trustworthiness are created, when stakeholders learn to know each other: what they do, how reliable and consistent they are, how they react, whom they represent, how they present themselves, etc. If people learn to know each other, they can assess the others' trustworthiness by estimating their integrity, benevolence and ability to contribute. (Mayer, Davis & Schoorman, 1995) In addition, when stakeholders know each other, they are more willing to listen to each other (which is a requisite for agreement).
In case of face-to-face communication, a pre-meeting introduction activity (dinner, lunch or a social drink) is a perfect occasion for participants to learn to know each other and thus to build their trust. It is also the opportunity to enthuse stakeholders for involvement in the risk assessment and to verify your estimations about their expectations. "There is a reason that lobbyists and politicians do much work at receptions and lunches." (Innes & Booher 1999 p.19)
In case of non-face-to-face communication (questionnaire surveys, telephone surveys, brochures, internet fora, wikis, etc.) trust creation is more difficult, because of the remote relationship between participants. Building trust demands more time and is almost solely dependent on the participants honouring their promises and living up to the others' expectations, for example securing privacy or delivering qualitative work on time. (e.g. Aubert & Kelsey, 2003)
In any case, you can facilitate trust building among participants by admonishing them to be integer and to account for other opinions when working on the integrated risk assessment.
XIII. Do all stakeholders acknowledge each other's roles in the integrated risk assessment?
It is important that all stakeholders accept each other’s role in (the execution of ) the integrated risk assessment (that includes also the role of the risk assessors). Without mutual recognition of each other’s roles, conflict arises which has a negative influence on the risk assessment quality (De Dreu & Weingart 2003). If participants in the risk assessment do not recognise each other’s roles, authorities, responsibilities and coordinative lines remain vague. Conflict might arise continuously, delaying the project’s progress, or worse, making collaboration impossible. Mediating between stakeholders to establish mutual recognition of roles is an important stakeholder management issue.
The benefit of mass collaboration
Mass collaboration reduces the problems springing from the default of mutual role recognition. If the integrated risk assessment is organised by the ideas of mass collaboration, discussions and parts of the assessment output production take place on internet fora or in wikis and participating stakeholders work together on a shared set of tasks. (e.g. INTARESE 2007a) The stakeholder collective shares responsibilities, which implies the absence of coordinative lines. This semistructured anarchical organisation of the integrated risk assessment avoids the dilemma of role recognition.
XIV. How to deal with conflict?
Likely bringing together different views generates conflict. Some conflicts must be settled in order to procede in the integrated risk assessment process and yield effective risk assessment output. According to Rahim (1983, 1992) and Thomas & Kilmann (1974) disputes can be settled or resolved in five different ways. You can settle a dispute by avoindance (you ignore the dispute), accommodation (you subordinate your view/opinion to those of others), or by competition (you superordinate your view/opinion to those of others). Or you can resolve a dispute by means of compromise (you combine your view/opinion with those of others) or by means of collaboration (you and the others integrate your views/opinions in a common standpoint by means of argumentation)
Achieving a compromise among the participants who all hold different opinions is a tough job and requires political skills. Unfortunately no one-fits-all method for establishing agreement can be given. Questions that can be helplful in guiding you to establish a compromise are:
- Which standpoints can be grouped and/or combined?
- Which standpoints lead to the same conclusion/decision?
- How can participants' objections be taken away?
Argumentation
Disputes among participants can be settled is many ways, but only logic argumentation can truly resolve their disagreement (Van Eemeren, Grootendorst & Snoeck Henkemans, 2002). Participants should be encouraged to resolve their disputes by means of argumentation. In the argument, the disputants try to convince the opponents of their staindpoint by expounding their reasoning and attacking the reasoning of their opponents. The explanation of reasoning shows the (underlying) cause of the dispute and (hopefully) converge the disputing parties' views to a common new view.
Argumentation is only useful for solving disputes, when the disputants are willing to give up their original standpoint and are not carried away by their emotions (i.e. they must be willing to listen to the opponents). Furthermore, simple discussion rules can guide an argumentation to resolve disputes.
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